Mae Christine B. Torres

Lead Generation & CRM Automation

I help real estate and service businesses find prospects, organize their CRM, and follow up through email and appointment workflows.

Explore my process View real estate case study See client projects

My lead generation process

From prospect research to a qualified conversation

Here is how I approach an outbound assignment: research the right audience, verify the right contacts, keep records organized, and follow through to the next conversation. I adapt the qualification criteria, messaging, and follow-up schedule to your business.

Select a step to see the work behind it and what your team receives.

  1. 01 / RESEARCHFind relevant prospectsAudience targeting, local research, and fit assessment.

    I start with your target criteria and existing records, then research relevant organizations, locations, and programs. I filter out unsuitable listings and group related locations under the responsible organization.

    Your team receives: a focused prospect list with source references and a clear reason each organization fits.

  2. 02 / VERIFYIdentify the right contactDecision-maker research and contact verification.

    I identify the person responsible for the relevant service or program, check work contact details, and confirm responsibility through official sources or an office referral. Uncertain details stay clearly labeled.

    Your team receives: contact names, roles, work details, and verification notes. A reachable address alone does not establish buying authority.

  3. 03 / ORGANIZEPrepare usable recordsData cleaning, CRM organization, and record quality.

    I remove duplicates, standardize fields, review existing contact history, and prepare records for your team's system. Each active prospect needs an owner, a status, and a dated next action.

    Your team receives: organized records with useful context, fewer duplicate contacts, and a clear follow-up queue.

  4. 04 / CONNECTStart the conversationProfessional outreach, active listening, and qualification.

    I work from approved calling scripts and email templates, confirm the contact's responsibility, and ask relevant questions. I connect the approved offer to the needs they actually share and record interest accurately.

    Your team receives: documented conversations, objections, referrals, and qualification notes against your criteria.

  5. 05 / FOLLOW THROUGHKeep the next step clearFollow-up coordination and pipeline management.

    I follow the agreed contact schedule, honor callback requests, and update the next action after every response. I adjust the path for a referral, booking, later follow-up, or request to stop contact.

    Your team receives: a current activity history and dated follow-up tasks, with unresolved questions flagged for the right person.

  6. 06 / HAND OFFCoordinate a useful meetingAppointment setting, confirmations, and sales handoff.

    When a prospect meets your criteria and agrees to a meeting, I confirm the purpose, attendees, duration, and time zone. I coordinate the booking and confirmation, then prepare notes for the person hosting the consultation or demonstration.

    Your team receives: meeting details, attendee roles, stated interests, and questions to prepare for. Booked, confirmed, and attended remain separate outcomes.

Clear visibility into the work

  • Prospects researched and relevant contacts identified
  • Outreach attempts, replies, and follow-ups due
  • Qualified meetings and appointment outcomes

A process that fits your team

I bring the core skills and adapt to your existing systems, approved messaging, and reporting standards. The goal is accurate information, consistent follow-through, and a prepared next conversation.

Discuss your workflow See my real estate experience

U.S. Real Estate Case Study

Buyer Lead Sourcing and CRM Handoff

A North Alabama brokerage hired me directly as a freelancer to source potential buyers and prepare their records for follow-up.

  1. Source leads. Collected paid leads in zBuyer and researched additional prospects with LinkedIn Sales Navigator and Apollo.io.
  2. Check and organize contacts. Used Snov.io to check available contact details and organized the records in Excel.
  3. Manage records and prepare the handoff. Currently use HubSpot to organize prospect records, maintain lead statuses, and document follow-up context. The realtor handles buyer conversations and transactions after handoff.
  4. Bring CRM migration experience. Previously moved contact records from HubSpot to Compass. My current CRM work for the U.S. realtor is in HubSpot.

Delivered Client Projects

GoHighLevel

CVC Construction

Built an inquiry form, consultation calendar, CRM pipeline, and appointment reminders.

Watch on YouTube ↗
Coaching & Beyond funnel preview

Systeme.io

NEXT CHAPTER™ / Coaching & Beyond

Built a coaching assessment funnel with contact tagging and a nine-email nurture sequence.

View project ↗
MTM Properties funnel preview

Systeme.io

MTM Properties

Built a buyer’s guide opt-in with email follow-up and a consultation path.

View project ↗
GMJ Food & Beverages funnel preview

Systeme.io

GMJ Food & Beverages

Built an ordering funnel with Messenger and checkout options.

View project ↗
Dagayday Photography funnel preview

Systeme.io

Dagayday Photography

Built a service showcase that directs photography inquiries to Messenger.

View project ↗
Cocolo Express marketing preview

Social Media & Meta Ads

Cocolo Express

Managed social content and campaign activity, and reviewed Facebook Page Insights.

View project ↗

GoHighLevel · In Progress

RL Carpenters

Built a custom HTML lead-capture funnel with an embedded estimate calendar and a thank-you page.

Draft workflow. Set up appointment-booking and trigger-link click paths, with an email action and a warm-lead tag.

Booking test. The appointment appeared in the calendar. The thank-you redirect still needs retesting.

Open funnel preview ↗

About Mae

Mae Christine Torres

I’m Mae Christine Torres, a Lead Generation, CRM & Marketing Automation Specialist helping real estate and home-service businesses find prospects, organize CRM records, and maintain consistent follow-ups.

I bring over 5 years of onsite real estate sales and marketing experience, researching local and international buyers and investors. I currently support a U.S. realtor with lead sourcing, contact verification, and CRM management in HubSpot. My experience also includes a previous HubSpot-to-Compass data migration. I'm familiar with Zillow and Follow Up Boss.

I also build lead-capture funnels, email automation, booking calendars, and appointment reminders using GoHighLevel and Systeme.io. My background extends to Meta Ads, customer inquiry management, and messaging automation for a food brand.

Cebu City, Philippines · AVAILABLE FOR REMOTE WORK

Watch introduction on Loom ↗

Let's Get Your Pipeline Organized with Mae

Email Mae WhatsApp LinkedIn